1. We do only single embryo transfers ( SET) .
2. We do only Day 5 ( blastocyst) transfers – even for poor ovarian responders.
3. We share embryo photos routinely and proactively with all patients. This documentation gives them priceless peace of mind they have received the best treatment possible.
4. We share the treatment plan in writing in advance, so patients know what to expect.
5. We tell patients to pool embryos, to maximize their chances of success.
6. We are transparent before, during, and after the cycle, so patients know what is supposed to happen – and if things are going as planned.
7. We are frank and forthright – we don’t sugarcoat the truth.
8. We don’t abandon patients when the cycle fails, and by being honest, it’s easier for them to hope for the best and prepare for the worst!
9. We share treatment costs and timelines upfront – no sticker shock! This is why we encourage patients to email us, and I answer all emails myself. The signal-to-noise ratio is much better, and there is much less scope for confusion.
10. We don’t do unnecessary expensive tests such as sperm DNA fragmentation tests, routine hysteroscopy, laparoscopy, ERA or PGT.
11. We don’t employ assistants – we do all our treatment ourselves. We are hands-on clinicians and provide high-tech care with high-touch.
12. We respect our patient’s preferences and treat them as intelligent adults. We offer non-directive counseling, and encourage them to make their own decisions – after all, they need to live with the consequences for the rest of their life.
13. We encourage patients to be well-informed, so they have realistic expectations and know what to expect in advance. This is why we create so much patient-friendly content on IVF, and share this freely online. This includes our Comic book, Videos, and Books.
14. We have a full-time embryologist, Dr. Sai, who treats each embryo as a baby, which is why our success rates are so high.
15. We have a friendly and helpful staff who knows all our patients by name and take pride in being kind and compassionate.

This is why our patients are so happy with us!